WE ARE LOCAL LEGENDS MARKETING

I started hustling at 10 years old — tagging along with my grandpa and uncle during the summer, selling asphalt driveway jobs door-to-door. When school was in, I’d spend weekends and evenings pouring concrete with my dad.

That was a big part of my childhood.

Yeah, I still did regular kid stuff — rode bikes, hung out with friends — but I enjoyed working. I loved being part of something, learning the trades, learning how to sell, and figuring out how business worked.

I didn’t realize it at the time, but I was learning how to talk to people, how to price a job, and how to close a sale — not from a book, but from real life.

I learned what homeowners expect.
What makes them nervous. What earns their trust.
And most importantly — I learned that communication is everything. It’s how you land a job, keep a customer, and earn referrals for years.

By the time I hit high school, I was all in. I launched a landscaping company, mowing lawns, trimming trees, and doing yard cleanups for neighbors and family friends. No logo. No website. Just word-of-mouth, a rusty mower, and a relentless work ethic.

But that wasn’t all I was doing.

My junior and senior year, I stacked three jobs to keep the momentum going:

Asphalt crew by day — sales, running crews, sun up to afternoon, grinding it out with the guys
Driving limos Friday & Saturday nights — suited up and hitting the road to earn every tip
Weekday Evenings at the meat market — cleaning up after the butcher's

And when business slowed down in the off-season? I didn’t wait for work.

I grabbed a hammer and picked up side gigs — gutters, remodeling, painting, whatever I could get with other contractors.

I even did small jobs for my high school teachers — odd jobs they didn’t want to call a contractor for. I became their go-to fix-it guy.

Those years shaped everything.

I wasn’t just learning trades — I was learning how to manage time, handle pressure, deal with people, and make sure every job got done right.

Signs, Emails, Knockin' Doors, and Doing It All Myself

Back then, I didn’t have landing pages, ad budgets, or CRMs.

But I still had to get the phone to ring — so I figured it out the old-school way.

I made yard signs by hand and posted them at intersections. I knocked on doors, left flyers, and followed up with second round of door knocking.

I talked to neighbors, friends, family — anyone who’d listen — and built a steady stream of work just by staying visible and delivering.

No paid traffic.

No marketing agency.

Just consistency, conversations, and getting the job done right the first time.

And you know what? It worked.

We stayed booked. I started getting referrals.

People trusted me because I communicated well, showed up on time, and cared more about the quality of the work than just getting paid.

Those early wins taught me something the “pros” still get wrong:

👉 Marketing isn't about hype — it's about trust.

Scams, Suspensions, and a $30K Lesson

As things grew and the world shifted online, I knew I had to evolve. Websites. SEO. Google Ads. It all sounded promising — but my first steps into digital marketing were a nightmare.

I hired a couple of website guys and SEO “experts” who promised rankings, leads, and results.
Instead? I got broken websites, a sexy website (that was a seo nightmare), missed deadlines, and excuses. Money gone. Leads? None.

Then it got worse.

One guy offered to optimize my Google Business Profile and “help” with ads.

Next thing I know, my Google Ads account was suspended, my GBP was locked, and he wanted me to pay him again just to fix what he broke.

I lost over $30,000 chasing “professionals” who never delivered.

It wasn’t just frustrating — it cost me real opportunities.

Dead leads. Dead silence. And no accountability.

That’s when I said:

“Screw this. I’m done relying on anyone else. I’ll learn it and do it better myself.”

I Learned Marketing the Same Way I Learned the Trades — Hands-On

After getting burned one too many times, I dove headfirst into marketing. I built my own website — no fancy tools, just YouTube, late nights, and trial and error.

I studied SEO like my business depended on it (because it did).

I set up Google Ads, tracked calls, and figured out what actually worked.

And guess what?

The phone started ringing again.

Real leads. Real results. No middlemen. No BS.

That’s when something clicked.

If I could do it for myself, I could do it for others.
So I started helping friends, family, and other contractors. Not as a job — just to help.

A quick website here. A Google Maps setup there. Ad accounts, landing pages, SEO audits — whatever they needed.

It wasn’t about making money — it was about proving the process worked.

And every time it worked, I’d refine it even more.

That’s how the Local Legends system started:
From the field. From the real world. From frustration turned into fuel.

The Role That Taught Me What Not to Do

My first real marketing role was with a roofing company — and I was ready to go all-in. I had ideas. I had a plan. I had proof from what I’d already done.

But there was one problem:

They were locked into a long-term contract with an agency, and I wasn’t allowed to touch anything.

I couldn’t fix the website.
I couldn’t update the ads.
I couldn’t even clean up the SEO.

Every month, thousands were being poured into generic reports, bloated strategies, and “just trust us” promises. It was painful to watch — leads were inconsistent, the data was vague, and no one could explain where the money was going.

But I stuck around. And I learned. A lot.

📚 I studied everything I could — SEO, LSA, PPC, conversion tracking
🧠 I took more courses, dug deeper into what makes marketing actually work
📊 I learned what metrics matter, what to ignore, and how to spot BS fast

That experience taught me the red flags to look for, the mistakes agencies hide behind, and how to build a system that’s actually focused on growth — not just billable hours.

Real Work by Day, Marketing Experiments by Night

After that roofing role, I went back to what I knew best: working my own business, outside, with the crew, running projects, and getting my hands dirty.

But the marketing bug never left.

In fact, it kept growing.

I kept testing new strategies, building landing pages, running ads, and experimenting — not just for myself, but for other contractors on the side. Plumbers, roofers, concrete guys, remodelers — if they had a business and wanted to grow, I wanted to help.

It wasn’t about making money. It was about proving what worked in the real world, not in theory.

Then I moved to Texas — and that’s where everything changed.

From Proven System to Full-Blown Market Domination

By the time I got to Texas, I wasn’t experimenting anymore — I already had wins under my belt.

I had used this system to help friends, family, and contractors across multiple states. It was already generating leads, ranking Google profiles, and closing jobs. The blueprint worked.

But Houston gave me something different:
A chance to go all-in at scale.

I joined one of the top roofing companies in the city, and they handed me the keys to the marketing engine. No outside agency. No restrictions. No BS.

And that’s when I went full throttle.

With the system I had built over the years, I took the company to new heights — ✅ locking in top spots in the Google Maps 3-Pack, ✅ dominating Google Local Services Ads, ✅ cutting out the agency to save thousands a month, and ✅ turning their entire marketing into a fully trackable, lead-generating machine. Every move was intentional. Every result was earned. I wasn’t guessing — I was executing.

Houston was the takeover.

Built by a Contractor. Refined by a Marketer. Made for the Trades.

After everything I’d seen — the scams, the wasted money, the slow-playing agencies, the fake reports — I knew one thing for sure:

Contractors deserve better.

Better marketing.
Better results.
Better control over their own growth.

I had spent years learning the hard way — in the field, in the office, behind the wheel, and behind the screen. I didn’t just read about this stuff in some course. I lived it.

And I knew there were thousands of contractors out there just like me — hungry to grow, sick of the BS, and ready to take back control of their business.

So I built Local Legends.

Not another agency.

Not another overpriced marketing firm pushing empty promises.

A movement. A system. A blueprint built for home service businesses that want to win.At Local Legends, we don’t chase vanity metrics. We build real growth machines that generate leads, lock down local markets, and give business owners their power back.

Because you shouldn’t have to gamble with your marketing.

You should own it. Control it. And dominate with it.