2025 GOOGLE ADS VS BING ADS VS GOOGLE LOCAL SERVICE ADS | LOCAL LEGENDS BREAKS IT DOWN

Local SERPs in 2025 are dominated by Google Local Services Ads, pushing traditional PPC and Maps lower. With mobile-first indexing, map pack shifts, and Bing Ads rising, a full-funnel local PPC strategy is non-negotiable.

Google Local Services Ads (LSAs) are now the #1 result, especially on mobile
Traditional Google Ads appear below but still above organic and maps
Google Maps Pack appears beneath both, but sometimes integrates LSAs
Bing Ads—once overlooked—are now crushing it on desktop and with older demos

ARE YOU ON TRACK TO HIT YOUR ANNUAL GOAL?

Running PPC ads or not, we start with a full audit—CPL, CPA, ROI, goals. We build a custom plan and pricing to get you on track and growing. We care if you're hitting your monthly and yearly targets.

Your Google Guaranteed or Google Screened:

You set up your profile
Maybe you even hired an agency to "optimize it" on retainer

BUT YOUR GETTING A HANDFULL OF LEADS A MONTH!

SOUND FAMILIAR?

You're not ranking in the LSA 2 pack -> even when you search your own zip code.
You uploaded photos, picked every category... and nothing changed
You set your budget to $100k a week... and Google sends 20 leads --> if that.
You optimized every setting... and the phone still isn't consistent.
You're stuck in "active" status --> but feel invisible in your own zip codes.
You hired an agency, paid $600-$2500/mo... and they just blamed the algorithm

HERE'S THE TRUTH

GOOGLE LSA WORKS!!! but only if it's set up and managed right.

and most agencies? They'll set it up once, run a few leads, and call it "done."

No ongoing optimization
No ranking strategy
No clue how to get you to the top

That's why we built this system --> to take control back and make LSA do what it's supposed to do:

GENERATE REAL, HIGH INTENT LEADS ON AUTOPILOT.

Local Legends helps you win where it matters most in local search.

👑 Google Local Services Ads (LSAs) – The new king of local SERPs. LSAs now appear at the very top—especially on mobile. We’ll get you Screened, Guaranteed, and booked.

🚀 Google Search & Display Ads – Still powerful, appearing right below LSAs and above organic results. We run full-funnel campaigns built to convert.

💻 Bing Ads – Surging in performance, especially on desktop and with older demos. A hidden gem in home service marketing.

We don’t guess. We execute, test, optimize, and scale for growth.

While Google Local Services Ads (LSAs) dominate the top, traditional Google Ads are still essential—especially when layered together for maximum SERP coverage.

Why Google Ads Still Matter:

Appear for urgent, high-intent searches like “AC repair near me”
Target by location, keywords, devices, and audience intent
Drive clicks to high-converting, mobile-first landing pages
Get deep data insights to track, test, and scale what’s working

What Local Legends Manages for You:

Full Search & Display campaign setup
Conversion-focused ad copywriting
Call tracking, analytics & attribution
Split-testing, bid optimization, and landing page integration

🔥 Pro Tip: Running LSAs + Google Ads gives you double visibility, builds more trust, and leads to more qualified calls and bookings.

TYPES OF GOOGLE ADS & WHAT THEY'RE BEST FOR

Not every campaign has the same goal—so we tailor your strategy based on what you need most: leads, visibility, or conversions.

GOOGLE ADS FOR BRAND AWERNESS

Display Ads – Eye-catching banners on websites, apps, and YouTube
YouTube Video Ads – Build brand trust through video content
Discovery Ads – Appear in Gmail, YouTube, and Google Discover feed

GOOGLE ADS FOR LEAD GENERATION

Search Ads – Appear for ready-to-buy searches like “emergency plumber”
Call-Only Ads – Drive direct phone calls from mobile searchers
LSAs – Top-of-page, pay-per-lead ads backed by Google Guarantee

GOOGEL ADS FOR LOCAL VISIBLITY & DIRECTIONS

Map Pack Ads (Local Search Ads) – Show up in Google Maps with one-tap calls and directions
Location Extensions – Attach your business address to your Google Ads
Mobile-First Ads – Tailored for fast, on-the-go action

GOOGLE ADS FOR REMARKETING & CONVERSIONS

Display Remarketing – Re-engage site visitors who didn’t convert
YouTube Remarketing – Stay top of mind with warm leads
Performance Max – AI-powered campaigns that reach across all Google channels to drive results

Google may dominate the headlines, but Bing Ads are quietly crushing it for home service pros—especially with older, high-value homeowners and desktop users.

Why Bing Ads Matter in 2025:

Older Demographics, Higher Conversions – Bing is the go-to for homeowners 45+, who are more likely to book and pay for services.
Lower CPCs, Less Competition – Fewer advertisers = more visibility at a lower cost per click.
Deep Microsoft Integration – Bing powers search across Microsoft Edge, Outlook, and Windows desktop—prime territory for in-home service buyers.
High-Intent Desktop Searches – Desktop users tend to search with more clarity and intent, perfect for high-ticket services.
If you're skipping Bing Ads, your competitors are gladly taking those low-cost leads.
What Local Legends Handles for You:
Bing Search Campaign Setup & Management
Geo-Targeted Ads for Local Reach
Desktop-First Bidding Strategy & Performance Tracking
Conversion Tracking & ROI Reporting

🔥 Pro Tip: Combine Bing Ads + Google Ads + LSAs for full-spectrum local visibility and non-stop lead flow.

PPC: GOOGLE ADS VS BING ADS VS GOOGLE GUARANTEED VS GOOGLE SCREENED

LOCAL DOMINATION STARTS HERE

Google Ads and Bing Ads drive traffic through clicks. Google Local Services Ads go further—showing at the top and charging only per lead. For home services, LSA delivers the highest ROI.

Dominate Your Market

Ready to Master Your Marketing? Enroll Now

Every local business deserves to be legendary. At Local Legends, we teach you how to take control of your own lead generation with Google Local Services Ads. No fluff, no agencies, no BS—just a proven system to rank at the top, get real calls, and become the go-to name in your city. Ready to dominate your local market with Google LSA and build your own success story? Let’s make it happen.

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