Local Legends.
GHL Operating System
v1.0 - Internal
Nurture Tracks
Warm Nurture
Who
Not Ready / Thinking About It
Frequency
30 / 60 / 90 day check-ins
Tone
High-value, personal. Stay top of mind until timing is right.
Marketing Nurture
Who
Marketing Lead
Frequency
Monthly content + case studies
Tone
Passive, educational. Let them come to you.
Cold Re-Engagement
Who
Closed Lost
Frequency
60-90 day intervals, 6-12 months
Tone
No pitch. Relationship only. Re-qualify before moving back.
Lead Sources
Offer Service
Source Category
Stage Exits
Google Ads
SEO
LSA SaaS
SaaS Only
Website
Outbound
Paid
Earned
Inbound
Closed Won
Not Ready
Mkt Lead
Lost
Client Responsibilities
To maximize campaign performance and ensure successful delivery of all services, clients agree to the following responsibilities:
4.1 Account Access & Authorization
- ✓ Grant necessary administrative access to website CMS, Google Business Profile, Google Ads account, Meta Business Manager, Microsoft Advertising account, and any other relevant digital assets required to deliver contracted services.
- ✓ Designate Local Legends Marketing as an authorized manager/partner on all relevant advertising platforms. You retain full account ownership at all times.
- ✓ Maintain active and valid payment methods on all advertising platforms to ensure uninterrupted ad delivery.
4.2 Communication & Approvals
- ✓ Maintain active communication and provide timely approvals, feedback, and content on project milestones and deliverables.
- ✓ Respond to requests for information, creative approvals, or strategy reviews within five (5) business days to avoid project delays.
- ✓ Notify Local Legends Marketing promptly of any changes to your business, service area, contact information, or advertising goals.
4.3 Accuracy of Information
- ✓ Ensure all business information provided (name, address, phone, hours, services) is accurate and consistent across all platforms for SEO and directory listing purposes.
- ✓ Inform us of any legal restrictions, compliance requirements, or industry regulations that may affect your advertising or marketing campaigns.
4.4 Advertising Policy Compliance
- ✓ Ensure that your business, products, and services comply with all applicable advertising platform policies including Google Ads Policies, Meta Advertising Standards, and Microsoft Advertising Policies.
- ✓ Understand that failure to comply with platform policies may result in account suspension by the respective platform, for which Local Legends Marketing is not liable.