Local Legends — How We Build a Website
🌐
YOUR WEBSITE
Built from your GBP categories
🏠
Homepage
Brand + Money Keyword
No city — ever
No city — ever
ANCHOR TEXT OUT TO:
→ Services Hub
→ All main service pages
→ About Us
→ Contact / Free Estimate
→ Reviews
→ Location pages
Title:
Brand | Money Keyword
Money KW = GBP primary category.
1 money KW + up to 7 supporting
Homepage = synopsis of everything you do. Links OUT broadly to all major pages.
Money KW = GBP primary category.
1 money KW + up to 7 supporting
Homepage = synopsis of everything you do. Links OUT broadly to all major pages.
⚙️
Services Hub
Parent — brand does these services
ANCHOR TEXT:
Brand name → Homepage
3–5×
→ All service child pages
City name → Location page
2–3×
Money KW+City → Location
2–3×
→ Location Hub
Service Page
Money KW + supporting KWs
e.g., Roof Repair
e.g., Roof Repair
ANCHOR TEXT:
GBP Map Embed
Brand → Homepage
3–5×
City name → Location page
2–3×
Money KW+City → Location
2–3×
Money KW → Location Hub
2–3×
GBP link
2–3×
Address → GBP
2×
Service + City
e.g., Roof Repair Houston
ANCHOR TEXT:
GBP + City Map Embed
Service KW → parent svc page
3–4×
City → Location page
2–3×
Money KW+City → Location
2–3×
Brand → Homepage
3–5×
GBP link
2–3×
Service + City
e.g., Roof Repair Vancouver
…more cities
Service Page
e.g., AC Repair
+ City pages…
…more services
👤
About Us
In-depth: who you are
Team · Story · Proof
Team · Story · Proof
ANCHOR TEXT:
Brand → Homepage
3–5×
Service KWs → service pages
3–4×
City → Location pages
2–3×
Money KW+City → Location
2–3×
GBP link per location
2–3×
Homepage = synopsis. About Us = in-depth who you are.
All child pages reverse-silo: interlink with each other AND link back up to About Us 3–5×.
Every child has location GBP, city name, money KW anchors.
All child pages reverse-silo: interlink with each other AND link back up to About Us 3–5×.
Every child has location GBP, city name, money KW anchors.
Reviews
REVERSE SILO:
GBP Map Embed
→ About Us
3–5×
↔ Other About child pages
City → Location
2–4×
Money KW → Location
2–4×
GBP per location
2–3×
Awards
REVERSE SILO:
GBP Map Embed
→ About Us
3–5×
↔ Other About pages
City/Money KW → Locations
2–4×
Team
REVERSE SILO:
GBP Map Embed
→ About Us
3–5×
↔ Other About pages
City/Money KW → Locations
2–4×
Events
REVERSE SILO:
GBP Map Embed
→ About Us
3–5×
↔ Other About pages
City/Money KW → Locations
2–4×
Financing
REVERSE SILO:
GBP Map Embed
→ About Us
3–5×
↔ Other About pages
Service KWs → Services
3–4×
City/Money KW → Locations
2–4×
GBP per location
2–3×
Privacy Policy
REVERSE SILO:
→ About Us
3–5×
↔ Other About pages
Terms of Service
REVERSE SILO:
→ About Us
3–5×
↔ Other About pages
📍
Location Hub
Parent — all locations
ANCHOR TEXT:
Brand → Homepage
3–5×
→ All location pages
🏙️
Location Page
Money KW + City
e.g., "Roofer in Houston"
e.g., "Roofer in Houston"
ANCHOR TEXT:
GBP Map + City Map Embed
Brand → Homepage
3–5×
Service KWs → main svc pages
3–4×
→ Its Service Area Hub
→ Its service areas
→ Its FAQs Hub + FAQ pages
GBP link
2–3×
Address → GBP
2×
Service Area Hub
Per location only
ANCHOR TEXT:
→ Location page (parent)
3–5×
Brand → Homepage
3–5×
Service KWs → svc pages
3–4×
City → Location page
2–3×
Service Area
e.g., Conroe
ANCHOR TEXT:
GBP + City Map Embed
City → Location page
3–5×
Service KWs → svc pages
3–4×
Brand → Homepage
3–5×
Money KW+City → Location
2–3×
GBP link
2–3×
Address → GBP
2×
Self-ref anchor
3×
FAQs Hub
For this area
ANCHOR TEXT:
→ Service Area (parent)
3–5×
City → Location page
2–3×
Brand → Homepage
3–5×
Service KWs → svc pages
3–4×
FAQ
ANCHOR:
→ FAQ Hub
3–5×
↔ Other FAQs
City → Location
2–3×
Brand → Home
3–5×
Svc KWs → Svc
3–4×
FAQ
…
Service Area
e.g., Katy
GBP + City Map
…more
FAQs Hub
For this location
ANCHOR TEXT:
→ Location page (parent)
3–5×
Brand → Homepage
3–5×
Service KWs → svc pages
3–4×
GBP link
2–3×
FAQ Page
Best roofers in Houston
ANCHOR TEXT:
GBP Map Embed
→ FAQs Hub (parent)
3–5×
↔ Other FAQ pages
City → Location page
2–3×
Service KWs → svc pages
3–4×
Brand → Homepage
3–5×
GBP link
2–3×
FAQ Page
Roof cost…
…more
✍️
Blog
Siloed by topic
Reverse Silo
Reverse Silo
BLOG RULES:
Main service blog → ALL locations on page
Service+city blog → just THAT GBP
See diagrams below ↓
📞
Contact / Free Estimate
Lead capture
ANCHOR TEXT:
All Location GBP Map Embeds
City → Location pages
2–3×
Money KW+City → Location
2–3×
Brand → Homepage
3–5×
Service KWs → svc pages
3–4×
GBP per location
2–3×
Reverse Silo — Blog Strategy
The Reverse Silo Method
Supporting articles interlink with each other AND all point UP to the target service page. External backlinks point to the supporting articles, pushing authority up to the target page and down to the homepage.
Example: Roof Repair Silo
External Backlinks
Supporting
Article 1
Article 1
↔
Supporting
Article 2
Article 2
↔
Supporting
Article 3
Article 3
↔
Supporting
Article 4
Article 4
↔
Supporting
Article 5
Article 5
↔ All supporting articles interlink with each other ↔
Supporting Posts / Topics
1. Signs you need a roof repair
2. How much does roof repair cost
3. Emergency roof leak repair
4. Roof repair vs replacement
5. DIY vs professional roof repair
1. Signs you need a roof repair
2. How much does roof repair cost
3. Emergency roof leak repair
4. Roof repair vs replacement
5. DIY vs professional roof repair
ANCHOR TEXT ON EACH BLOG POST:
Brand → Homepage 3–5× · Service KW → Service Page 3–4×
↔ Other blog posts in silo · City → Location pages 2–3×
Money KW+City → Location 2–3× · GBP 2–3×
Main service blog (no city) = ALL location GBPs on page
Service+city blog = only THAT city's GBP
Brand → Homepage 3–5× · Service KW → Service Page 3–4×
↔ Other blog posts in silo · City → Location pages 2–3×
Money KW+City → Location 2–3× · GBP 2–3×
Main service blog (no city) = ALL location GBPs on page
Service+city blog = only THAT city's GBP
Roof Repair
Service Page
Service Page
← Target Keyword / Cluster
Roof Repair
Roof Repair
Homepage
Example: AC Repair Silo — Same Pattern
External Backlinks
Supporting
Article 1
Article 1
↔
Supporting
Article 2
Article 2
↔
Supporting
Article 3
Article 3
↔ All supporting articles interlink with each other ↔
AC Repair
Service Page
Service Page
← Target Keyword
AC Repair
AC Repair
Homepage
Same pattern for every service topic. Each silo is its own cluster. Never go willy-nilly.
Backlink Strategy
We Backlink to EVERY Page
Goal: every single page gets at least one backlink. Not just service pages — every page. One day all pages will have a backlink.
Homepage
Services Hub
All Service Pages
Service + City Pages
About Us
Reviews
Awards
Team
Events
Financing
Contact / Free Estimate
Location Pages
Service Area Pages
FAQ Pages
Blog Posts
Privacy Policy
Terms of Service
Anchor Text Quick Reference
| Anchor Text | Points To | × Per Page |
|---|---|---|
| Brand Name | Homepage | 3–5× |
| City Name(e.g., "Houston") | Location Page for that city | 2–3× |
| Money KW + City(e.g., "Roofer in Houston") | Location Page | 2–3× |
| Money KW only(e.g., "Roofer") | Location Hub / Location Page | 2–3× |
| Service KWs(e.g., "roof repair," "AC repair") | Main Service Page (NEVER service + city) | 3–4× |
| Self-referencing KW | Current page itself | 3× |
| Physical Address | GBP Listing | 2× |
| GBP Link | Google Business Profile | 2–3× |
| Parent page KW(silo-based) | Parent page in the silo | 3–5× |
| Sibling pages(reverse silo) | Other pages at same silo level | interlink all |
Map Embed Rules:
Main service page (no city): GBP map embed
Service + city page: GBP embed + city map embed
Location page: GBP embed + city map embed
Service area page: GBP embed + area city map embed
Contact / Free Estimate: All location GBP embeds
Blog about main service (no city): ALL location GBPs on page
Blog about service + city: Only that city's GBP
Main service page (no city): GBP map embed
Service + city page: GBP embed + city map embed
Location page: GBP embed + city map embed
Service area page: GBP embed + area city map embed
Contact / Free Estimate: All location GBP embeds
Blog about main service (no city): ALL location GBPs on page
Blog about service + city: Only that city's GBP
Local Legends Marketing — Internal Training Reference — Hover nodes for details
Client Responsibilities
To maximize campaign performance and ensure successful delivery of all services, clients agree to the following responsibilities:
4.1 Account Access & Authorization
- ✓ Grant necessary administrative access to website CMS, Google Business Profile, Google Ads account, Meta Business Manager, Microsoft Advertising account, and any other relevant digital assets required to deliver contracted services.
- ✓ Designate Local Legends Marketing as an authorized manager/partner on all relevant advertising platforms. You retain full account ownership at all times.
- ✓ Maintain active and valid payment methods on all advertising platforms to ensure uninterrupted ad delivery.
4.2 Communication & Approvals
- ✓ Maintain active communication and provide timely approvals, feedback, and content on project milestones and deliverables.
- ✓ Respond to requests for information, creative approvals, or strategy reviews within five (5) business days to avoid project delays.
- ✓ Notify Local Legends Marketing promptly of any changes to your business, service area, contact information, or advertising goals.
4.3 Accuracy of Information
- ✓ Ensure all business information provided (name, address, phone, hours, services) is accurate and consistent across all platforms for SEO and directory listing purposes.
- ✓ Inform us of any legal restrictions, compliance requirements, or industry regulations that may affect your advertising or marketing campaigns.
4.4 Advertising Policy Compliance
- ✓ Ensure that your business, products, and services comply with all applicable advertising platform policies including Google Ads Policies, Meta Advertising Standards, and Microsoft Advertising Policies.
- ✓ Understand that failure to comply with platform policies may result in account suspension by the respective platform, for which Local Legends Marketing is not liable.